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The Tamil Nadu government actively supports farmer development through frequent training programs. These programs, incorporating both classroom sessions and field visits, are targeted towards farmer members of Farmer Producer Organizations (FPOs) and conducted at regular intervals. Recognizing the importance of understanding farmers' motivations and preferences, the training centers conducted a study involving 80 FPO farmer respondents from Coimbatore and Nilgiris districts. Using rank-based quotient (RBQ) analysis, the researchers explored the reasons behind farmers' participation in the training programs. Additionally, conjoint analysis revealed their preferred training mode. The study identified a two-day program, held once a year from 10 am to 5 pm and combining classroom training with field visits, as the most popular option. Interestingly, the number of days was the key deciding factor for program attendance, while having experienced farmers as trainers or guest speakers emerged as the primary reason for participating. This research offers valuable insights for optimizing future training programs to better cater to the needs and preferences of farmers, ultimately maximizing their benefits and fostering their development.

openalex: W4390504911